Pricing
Priced by letters a month.
Printing, envelopes, and postage are in the price. Pick a term, pick a plan, then model what it adds to your routes.
12-month term: 8% off every month and no setup fee.
Starter
$2,530/mo
$2,750on 6-month. Setup waived.1,500 letters a month. One dot per 300 letters. - 1,500 handwriting-style letters a month
- Printing, envelopes, and postage included
- Pool homes picked within a few blocks of your stops
- Every call tracked to the street it came from
- One pool company per territory
Growth
Recommended
$4,508/mo
$4,900on 6-month. Setup waived.3,000 letters a month. One dot per 300 letters. - 3,000 handwriting-style letters a month
- Printing, envelopes, and postage included
- Pool homes picked within a few blocks of your stops
- Every call tracked to the street it came from
- One pool company per territory
Fleet
$8,188/mo
$8,900on 6-month. Setup waived.6,000 letters a month. One dot per 300 letters. - 6,000 handwriting-style letters a month
- Printing, envelopes, and postage included
- Pool homes picked within a few blocks of your stops
- Every call tracked to the street it came from
- One pool company per territory
Calculator
Model your return.
Move the sliders to match your routes. The 6-month program view uses the term you picked above.
Route value added per month of mail
$17,280- New accounts a month
- 9.6
- Cost per account
- $470
- Added monthly billing
- $1,440
- Months to pay back
- 3.1
First 6 months of a 12-month term
- Total new accounts
- 58
- Added monthly billing
- $8,640
- Route value added
- $103,680
- Return on spend
- 3.8x
Spend: $27,048 (6 months at $4,508, setup waived). Assumes every new account stays on the route.
A model, not a promise. Your response and close rates will differ. Plan price $4,508 a month. Route value is new accounts times monthly rate times 12.
Compare plans.
| Feature | Starter | Growth | Fleet |
|---|---|---|---|
| Letters a month | 1,500 | 3,000 | 6,000 |
| Monthly price, 6-month term | $2,750 | $4,900 | $8,900 |
| Monthly price, 12-month term | $2,530 | $4,508 | $8,188 |
| Price per letter, 6-month term | $1.83 | $1.63 | $1.48 |
| Setup fee, 6-month term | $1,500 | $1,500 | $1,500 |
| Setup fee, 12-month term | Waived | Waived | Waived |
| Printing, envelopes, postage | Included | Included | Included |
| Pool homes near your stops | Included | Included | Included |
| Call tracking by street | Included | Included | Included |
| One company per territory | Included | Included | Included |
| New accounts a month (model*) | 4.8 | 9.6 | 19.2 |
| Cost per account (model*) | $573 | $510 | $464 |
*A model at 0.8% response, 40% close, and $150 a month per account, on the 6-month price. Not a promise. Your numbers will differ.
Pricing questions.
Find out if your streets are still open.
One pool company per territory. Checking takes two minutes.