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Pricing

Priced by letters a month.

Printing, envelopes, and postage are in the price. Pick a term, pick a plan, then model what it adds to your routes.

Contract term

12-month term: 8% off every month and no setup fee.

  • Starter

    $2,530/mo

    $2,750 on 6-month. Setup waived.

    1,500 letters a month. One dot per 300 letters.
    • 1,500 handwriting-style letters a month
    • Printing, envelopes, and postage included
    • Pool homes picked within a few blocks of your stops
    • Every call tracked to the street it came from
    • One pool company per territory
    Check your territory
  • Growth

    Recommended

    $4,508/mo

    $4,900 on 6-month. Setup waived.

    3,000 letters a month. One dot per 300 letters.
    • 3,000 handwriting-style letters a month
    • Printing, envelopes, and postage included
    • Pool homes picked within a few blocks of your stops
    • Every call tracked to the street it came from
    • One pool company per territory
    Check your territory
  • Fleet

    $8,188/mo

    $8,900 on 6-month. Setup waived.

    6,000 letters a month. One dot per 300 letters.
    • 6,000 handwriting-style letters a month
    • Printing, envelopes, and postage included
    • Pool homes picked within a few blocks of your stops
    • Every call tracked to the street it came from
    • One pool company per territory
    Check your territory

Calculator

Model your return.

Move the sliders to match your routes. The 6-month program view uses the term you picked above.

Letters a month
0.8%
40%
$150

Route value added per month of mail

$17,280
New accounts a month
9.6
Cost per account
$470
Added monthly billing
$1,440
Months to pay back
3.1

First 6 months of a 12-month term

Total new accounts
58
Added monthly billing
$8,640
Route value added
$103,680
Return on spend
3.8x

Spend: $27,048 (6 months at $4,508, setup waived). Assumes every new account stays on the route.

A model, not a promise. Your response and close rates will differ. Plan price $4,508 a month. Route value is new accounts times monthly rate times 12.

Compare plans.

Plan comparison
FeatureStarterGrowthFleet
Letters a month1,5003,0006,000
Monthly price, 6-month term$2,750$4,900$8,900
Monthly price, 12-month term$2,530$4,508$8,188
Price per letter, 6-month term$1.83$1.63$1.48
Setup fee, 6-month term$1,500$1,500$1,500
Setup fee, 12-month termWaivedWaivedWaived
Printing, envelopes, postageIncludedIncludedIncluded
Pool homes near your stopsIncludedIncludedIncluded
Call tracking by streetIncludedIncludedIncluded
One company per territoryIncludedIncludedIncluded
New accounts a month (model*)4.89.619.2
Cost per account (model*)$573$510$464

*A model at 0.8% response, 40% close, and $150 a month per account, on the 6-month price. Not a promise. Your numbers will differ.

Pricing questions.

Your letters, printing, envelopes, and postage. Picking the pool homes near your stops and tracking every call by street are in it too. No separate postage bill.

Monthly, before each month of letters prints. Postage is part of that payment.

Setup covers mapping your stops, finding the pool homes around them, and preparing your first letter. On a 12-month term it is waived and every month is 8% less.

While you are a client, we do not mail for another pool company in your territory.

No. They are a model. Response and close rates depend on your area, your letter, and how fast you answer the phone. You see the real numbers by street every month.

Find out if your streets are still open.

One pool company per territory. Checking takes two minutes.